Coursework Case Study Example | Topics and Well Written Essays - 2000 words

Coursework - Case Study Example As already mentioned, the business will serve organizations interested in optimizing their web rankings. It services will cover an extensive range of activities including on-site and off-site SEO services. During the first year of operations, focus will be on marketing aimed at building a strong client base. Other than conventional market practices, quality services to existing clients will form the basis of our services marketing initiative. The business will then expand to attain regional status and eventually global over time. During the first three years, the business will direct lots of resources towards marketing. A large portion of the content will be done in-house during these 3 years. This will however not be a problem considering that the stakeholders are experts in the field of the business. It major source of revenues will be offering of SEO services to website owners. However, it will also earn some revenues through advertisements and affiliate programs. The will officially be launched on the 16th of august with an initial capital investment of  £100,000. The projected sales revenue for the first 3 years will be  £10000,  £30000 EUR, and  £50000 in year 1, year 2 and year 3 respectively. These will however be discussed in detail in the financial section of the business plan. As already mentioned, XYZ Solutions will provide website owners with high impact e-marketing strategies. These services are meant to help organizations increase their web presence and reach out to more of their target audience. XYZ Solutions does not just attract traffic to the respective websites but rather attracts the right traffic with a potential of turning them into sales where sales is the prime objective of a site. The services are purely aimed at having client’s websites ranked high on search engines based on specific keywords. The organization applies both conventional and technical skills to